We hope you’ve been good this year because at Braman Genesis, we have something special in the works: the all-new 2023 G90, which has officially been awarded MotorTrend’s Car of the Year.

Ho-ho-hold up a minute, you may be saying to yourself. The Genesis name has been a standalone badge for less than a decade. How on Earth did they beat out industry stalwarts like Chevrolet and Honda, as well as fellow luxury names like Mercedes-Benz? How does a relatively young name come out on top of automakers that have been around for over a century?

Well, curious friend, we’re so glad you asked.

Genesis: A Quick History

Many of you out there remember a time before Genesis existed as a brand, and some of you may even remember the first time you saw one. In fact, it might’ve even been a G90.

It was only in 2015 when the Hyundai Motor Company began making and releasing vehicles under the Genesis name, and the G90 was the first production model, making it an especially storied name in the young company’s history. It hasn’t missed a year since, and throughout its admittedly short life cycle, it’s consistently been among its best sellers.

The G90 isn’t the only accolade-earner in the Genesis fleet. In fact, the brand as a whole has accrued multiple awards this year alone, including the J.D. Power award for most dependable luxury brand long-term, as well as multiple IIHS Top Safety Pick+ awards across several models.

So, has Genesis truly made the best luxury car of 2023?

The Most Luxurious Car that Doesn’t Break the Bank

One of the most frequent praises for Genesis is that they deliver some of the most affordable luxury cars without sacrificing quality or comfort. Regarding the G90, one MotorTrend expert judge noted that “It felt like $100,000.” Another MT judge quipped that it was “Beautifully designed and crafted,” adding that it “Appears to have no peers.”

With a starting MSRP of just over $88,000 for a new 2023 model, MotorTrend notes that it comes in well under other competitors like Mercedes, while offering comparable connectivity and creature comforts. MT isn’t the only respected critic singing this top luxury car’s praises—in their review, Car and Driver took note of its “Heavenly ride quality, hushed cabin, and generous standard luxury features,” all the while taking note of its affordability.

Some luxury car owners take a hefty price tag as a point of pride. With the G90, Genesis is once again out to prove that this may be a dated way of thinking.

Give the Gift of Safety

The 2023 G90 is among the five different Genesis models to win the IIHS Top Safety Pick+ award, which is considered among the highest honors.

This kind of high-profile safety starts out with the basics: an advanced 10-airbag system is readily deployed in the event of a wreck. Driver attention with rear occupant warnings constantly monitors the condition of all souls on board.

Advanced driver assistance features are a dime a dozen among most new vehicles these days, but many automakers don’t offer certain features on certain models, meaning if you want a vehicle with all the bells and whistles, it could end up costing you. Genesis takes the guesswork out by offering the full array of ADAS features across all G90 models. The laundry list includes:

• Smart Cruise Control w/ Stop and Go
• Intelligent Speed Limit Assist
• Highway Driving Assist II
• Forward Collision-Avoidance Assist
• Lane Keeping Assist
• Lane Following Assist
• Blind Spot Collision-Avoidance
• Blind Spot View Monitor
• Rear Cross-Traffic Avoidance
• High Beam Assist
• Safe Exit Assist
• Remote Smart Parking Assist

An Interior Fit for Santa Himself

Sporting a complete redesign for the new year, the new G90’s style is readily apparent before you even touch the easy-open automatic doors, but just wait until you get inside.

The SUV craze has led to an industry-wide move toward compact cars. Never ones to follow the crowd, Genesis offers an absolutely cavernous interior in the G90, with standard Nappa leather that comes with front row heating, cooling, and massage functions, with an additional option to have the same installed in the rear seats.

The G90 also comes with infotainment features aplenty. Dual 12.3-inch screens are features in both the dash cluster and touch screen display, which features Bluetooth, Apple CarPlay, and Android Auto capability. Surround sound comes standard as well, with a premium 26-speaker Bang & Olufsen sound system across all models.

Genesis is also especially proud of their comprehensive Mood Curator, which offers four multimedia settings to tailor the driver and passenger experience like never before.

One Powerful Sleigh

The 2023 G90 comes with one of two potential powertrains:

• 2023 Genesis G90 3.5T AWD
  • Powered by a 3.5L Twin Turbo
  • 375 max horsepower
  • 391 lb.-ft. of torque
  • 18 MPG City/26 MPG Highway
• 2023 Genesis G90 3.5T E-Supercharger AWD
  • Powered by an added 48V Supercharger
  • 409 max horsepower
  • 405 lb.-ft. of torque
  • 17 MPG City/24 MPG Highway

In addition, selectable drive modes can be implemented to tailor the experience based on who’s in the seat. Comfort Mode can be activated for a uniquely smooth ride, or activate Sport Mode for more athletic and accelerated performance. If you’re feeling especially fancy, Chauffer Mode can be activated to provide the absolute best in passenger experience.

It may be a tad pricier, but many critics have suggested springing for the souped-up motor and upgraded suspension, which lowers the body at high speed and boosts the G90’s ability to stick to the road, making for a uniquely sporty luxury car that still comes out less pricey than many direct competitors.

Celebrate With Amazing Warranty Coverage

It’s no secret that Hyundai Motors offers the best warranties in the business, and this ethos is reflected in the Genesis Experience. This thoughtfully curated collection of owner benefits is one of the main things that elevates Genesis to one of the best luxury car brands.

The impressive limited powertrain warranty is an industry leader, covering a 10-year 100,000-mile term. The new vehicle warranty is equally impressive, clocking in at a 5-year 60,000-mile term, almost double the industry standard. An anti-perforation warranty of 7 years or 70,000 miles is also included, for a little added protection against that salty Miami air.

In addition, the 2023 Genesis G90 includes complimentary scheduled maintenance with service valet for 3 years or 36,000 miles, 24/7 enhanced roadside assistance, 3 months of complimentary Sirius satellite XM, and Genesis Connected Services including navigation updates.

Hop in the Sled and Slide on Down!

The jury is in, and the Genesis G90 is the best luxury sedan of 2023. Don’t just take our word for it, though-come take one for a spin yourself by visiting our Genesis dealership at 2001 NE 2nd Ave in Miami, or give us a ring at (786) 574-3093.

Be sure to ask about some of the best luxury car lease deals in Florida, only here at Braman Genesis. Happy holidays!