Six-ish years ago, in November of 2015, Genesis Motors sprouted its first bud. Since then, they've flourished as a luxury car brand, making a name for themselves in not just in the automotive world, but also the world of competitive sports. They're the official sponsor of the NFL and golf tournaments like the Scottish Open and the aptly named Genesis Invitational.
Genesis recently extended their reign over 18-hole outdoor play by inking a deal to become the official automobile sponsor of the 2022 (and 2024 and 2026) Presidents Cup, which will be held from September 20-25 in Charlotte, NC, about 700 miles north of our luxury car dealership in Miami.
To honor the Genesis-Presidents Cup partnership, we thought we'd play a little game and answer the question on everyone's mind: If the best luxury vehicles in the world were golfers, which Genesis models would they be? Let's find out.
Genesis GV70 = Tiger Woods
With over 15 professional golf championships and 82 PGA Tour wins, Tiger Woods is inarguably one of the greatest and most influential golfers the sport has ever seen. While the sun may be setting on Tiger Woods's historic career – he's still an instrumental leader for the American Presidents Cup team – but his legacy lives on in the up-and-coming Genesis GV70.
A year into its infancy and the all-new GV70 has already started out its automotive career on a strong note by winning the coveted 2022 MotorTrend SUV of the Year Award.
"Nothing beats the moment of discovery. Think about the exhilarating rush of hearing what's now your favorite musical artist for the first time, or dining at a new restaurant that becomes your standby. It's the precise moment you realize you've found something you didn't know you wanted but now can't live without. In the automotive world, the Genesis GV70 is just such a discovery." - Zach Gale, MotorTrend.com
Like Woods, GV70's accolades don't end at one award, either. Thanks to its impressive array of features, an exceptional interior, and ample cargo room, the new Genesis GV70 also sits atop Edmunds' list of the Best Small Luxury SUVs for sale.
"Genesis is making bold moves and it's paying off... [it's] a striking car that catches more attention than most in its class. And it's not just the outside... The GV70 mostly backs up its looks with a driving experience that's sporty enough to have fun on a back road." - Ronald Montoya, Edmunds.com
Additional 2022 wins include a Wards Auto Best Interiors & UX Award, an Autotrader Best New Car Award, a Car and Driver Editor's Choice Award for Best Compact Luxury SUV, a Consumer Guide Best Buy Award, and even a Best Mid-Size Premium Utility Vehicle in Canada Award.
"Inside, Genesis has given the GV70 an almost Art Deco aesthetic with a modern twist. It sounds crazy, but it works. Plus, Genesis is offering a rainbow of color choices for the cabin space. Factor this with the top-notch fit and finish, and the GV70 is a winner both inside and out." - Jeff Glucker, Autotrader.com
One year in, and the all-new Genesis GV70 has taken the luxury automotive world by storm, much like Tiger did to the golfing world when he joined the PGA in 1996. We can't wait to watch history repeat itself as the GV70 embarks on a decades-long career as one of the best luxury SUVs to buy.
Find your perfect Genesis GV70 for sale in South Florida.
Genesis G90 = Phil Mickelson
Perhaps the craftiest pro golfer in history, Phil Mickelson, with his unique southpaw swing, has tons of tricks up his sleeve (or in his bag). Yet as clever as he is with a lob wedge, he's also an incredibly refined golfer that helped the sport evolve into what it is today.
If there's one Genesis vehicle that fits Mickelson's "go for broke" playing style, it's the G90, Genesis's first flagship luxury sedan sold in America. Iconic among the short list of good luxury full-size cars, the Genesis G90 is a technologically advanced sedan with several Mickelson-esque qualities.
For one, it comes with an ingenious 12.3" HD touchscreen that enables users to not just choose climate control settings and adjust volume, but also grants them the ability to change ambient cabin lighting, pick curtain positions, engage seat massagers, and even select which fragrance to emit from the vents. That's all thanks to the brand-new Mood Curator feature, which is an absolute game-changer. Sly like a fox!
When a long drive is required, the new 2023 G90 is more than capable of squeezing out a few extra yards. On the "raw power" front, G90's fitted with an available 409-horsepower twin-turbo V6, which is bolstered by a 48V 'e-supercharger" that provides a sprinkling of hybrid-car zest. This includes a full-stop launch, which saves fuel through intelligent brake regeneration and energy storage.
Other technological marvels include an armrest-integrated UV sanitation compartment, automatic multi-driver-profile settings, rear entertainment, and a "Chauffeur" setting that prioritizes the comfort level of back-row passengers.
Click here to build your Genesis G90 sedan in Miami.
Genesis GV60 = Collin Morikawa
At just 25 years old, Morikawa is one of the youngest professional golfers on the Tour. You'd expect his lack of Tour experience to be a detriment, but Morikawa has shown that experience is nothing compared to raw talent and skill. He's won 3 events (and counting) in 2022 alone, and has earned several top-10 placements, including a 2nd-place finish at this year's Genesis Invitational. It goes without saying that Morikawa is one of the most electrifying young golfers in the world right now.
Speaking of "electrifying," let's talk about Morikawa's Genesis-equivalent, the first-ever GV60 EV. As the future of Genesis, the all-new GV60 is full of technological advancements that make older green vehicles green with envy.
Take, for example, Vehicle to Load (V2L). With V2L, the Gensis GV60 can use its own battery to power small items and appliances, like generators and electronics, as well as charge up other electric vehicles.
Charging a GV60 is absolutely seamless. A 350 kW DC Fast Charge station can give the GV60 over 60 miles of range in just 5 minutes, or you can boost its battery capacity from 10% to 80% in all of 18 minutes. Plus, with its 248-mile range, you won't have to plug in as frequently as you would with other electric SUVs in its class. Read more about EV charging.
The future of luxury mobility is the GV60, and the future of professional golf may very well be Morikawa. Only time will tell, but we recommend getting on the waitlist to order a new Genesis GV60 EV sooner rather than later.
Click here to contact Braman Genesis about buying or leasing a new GV60 near Aventura.
Shop Braman Genesis Today
Whether you are a member of a South Florida private country club or don't know the difference between a bogey and a birdie, you're the perfect candidate to buy or lease a new Genesis. That's because Genesis vehicles aren't just made for golfers – they're made for anyone with a pulse and an affinity for luxury.Sound like you? Great! Contact Braman Genesis at (786) 574-3093 to speak with a member of our auto sales team. We'd be over the moon to show you our selection or help you finance or lease a new Genesis, including the GV60, G90 or GV70.
